The magic of collaboration: how we breathe life into our design

20.10.2022 von Petra Engstle

We value the positive aspects of long-term supplier relationships: We know each other well, trust each other, grow together and are open to each other's ideas. The result is a wonderful match of functional and aesthetic solutions.

This is also the case with our long-standing partner MAN:

" In the world of Truck CMF design, it's not just about colors and materials, but also about the seamless integration of functionality and aesthetics. Our suppliers are not just partners, they are co-creators of our creative journey.

A trusting relationship with our suppliers enables us to discover innovative materials that are not only visually stunning, but also stand up to the rigors of the road. Together we create designs that not only look good, but also stand the test of time.

However, this collaboration only comes to life through the people behind the companies who give the whole thing a face. People who listen to our briefings with open ears and come up with proactive ideas on their own. Who often take so much more time and effort than they have to in order to surprise us with great developments. Who notice trends in the industry that take us in completely new directions. Who can sometimes become very familiar over the years.

One of them is Petra Engstle, Marketing & Sales Director at Krüth. We have accompanied each other for almost 20 years through the various stages of our careers and have always stayed in touch. I hope everyone else who is not mentioned by name also feels addressed and knows how much we enjoy working with you." - Carolin Schütt, Lead CMF Design MAN Truck

As co-creators, it has always been a great pleasure for us to accompany this creative journey. Sharing our many years of knowledge or philosophising about the interplay between aesthetics and function, for example. There are so many possibilities in the world of engraving development which are still far from being used to the limits. Even easier if you know and trust each other for a long time.

This allows wonderful, creative visions to be developed and implemented, resulting in great solutions for the end product.

Efficient workflow through digital film coating for all LaserEngravings.
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